Friday, 19 April 2013

First NYC urban greenwalk starts in time for Earth Day 2013

First NYC urban greenwalk starts in time for Earth Day 2013, The NYC urban greenwalk community initiative kicks off with a Green Ribbon Cutting Ceremony on Friday morning at Magnolia Bakery on 401 Bleecker Street. The ceremony is followed by a reception with champagne and special urban greenwalk cupcakes. The newly established urban greenwalk will color downtown New York City in time for Earth Day for a deeper shade of green. Brooke Shields is an Honorary Board Member of urban greenwalk.

The nine-day Bleecker Street tribute is dedicated to educating people about personal eco responsibility and actionable green initiatives. The urban greenwalk signature video walk will be on exhibit in storefront windows along Bleecker Street. Green enthusiasts can spot the video between Bank and Charles Streets throughout the program.

High profile stores are involved with the urban greenwalk. Videos will be featured in tony stores such as Ralph Lauren, Juicy Couture, Burberry Brit and Mark Jacobs along with NARS, Robert Mark, Jimmy Choo, LuLu Guinness and others. New York City residents and visitors are sure to appreciate the fusion of fashion and ecology.

The video content will support the platforms of some of the leading organizations including GrowNYC, Green Thumb, Solar One and the Natural Areas Conservancy. Other platforms supported by the urban greenwalk videos include Riverkeeper, The Terra Mar Project, Waterkeeper Alliance and Transportation Alternatives. Participants will discover an eco-conscience lifestyle is both accessible and entertaining for New York City dwellers.

Honorary Board Member Brooke Shields commented, “I'm delighted to be part of the first urban greenwalk event. Raising children in today's world, it is more important than ever to embrace a greener lifestyle.” She continued, “I am always looking for ways my family can be more responsible to the environment and this event is a perfect way to educate ourselves and our city neighbors.”

Additional programming over the following eight days will be focused on activity, education and experience. Education partner The Leadership Program will visit with field trips from metro area schools. The Hudson River Park Trust will co-host a Meet and Green public speaking event with the founders and directors of the participating non-profits with their activities centered around gardening, walking and biking as well as recycling, solar and water.

Each year Earth Day is celebrated on April 22. The date was designated as International Mother Earth Day by a resolution adopted by the United Nations in 2009. The day is celebrated in over 192 countries and is coordinated globally by the Earth Day Network. The original name and concept days back to 1969 when John McConnell suggested the day at a UNESCO Conference in San Francisco. The official Earth Day was founded by United States Senator Gaylord Nelson on April 22, 1970. It is a time to educate people about the importance of respecting the environment.

As urban areas such as NYC continue to become increasingly populated, urban greenwalk is addressing the need for communities and individuals to choose a more eco-friendly lifestyle. This will ensure a habitable environment for future generations. The inaugural urban greenwalk is sure to attract the attention of cities around the nation. To find out more about the NYC urban greenwalk, visit

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