Thursday, 25 April 2013

Hyundai suicide ad showing suicide attempt yanked by apologetic automaker

Hyundai suicide ad showing suicide attempt yanked by apologetic automaker, Multinational automaker Hyundai, headquartered in Seoul, South Korea, is apologizing after a tasteless commercial sparked immediate backlash.

USA Today reported April 25 that Hyundai Europe released an advertisement depicting a man inside of a Hyundai car attempting to commit suicide via carbon monoxide poisoning, but being foiled by the vehicle’s clean emissions.

The commercial spot, entitled “Pipe Job,” was created by Innocean Europe, a Hyundai in-house European ad agency.

A spokesman for Hyundai Motor North America said the U.S. regional operation branch of Hyundai was not involved in any way in its production or original posting. Then he passed on the following statement from Hyundai Europe:

“We understand that some people may have found the iX35 video offensive. We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing.”

Careless depictions of suicide are hurtful to those affected by the loss of a loved one. From an advertising perspective, the need to sell a product should not trump all rational boundaries and common sense.

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